{\rtf1\ansi\ansicpg1252\cocoartf2867 \cocoatextscaling0\cocoaplatform0{\fonttbl\f0\fswiss\fcharset0 Helvetica;} {\colortbl;\red255\green255\blue255;} {\*\expandedcolortbl;;} \paperw11900\paperh16840\margl1440\margr1440\vieww11520\viewh8400\viewkind0 \pard\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tx7920\tx8640\pardirnatural\partightenfactor0 \f0\fs24 \cf0 \ \ \ \ \ Shimon Amir | Digital Performance Expert\ \ \ \ \ \
\
\ \ \ \
\
\uc0\u1502 \u1497 \u1497 \u1510 \u1512 \u1497 \u1501 \u1500 \u1497 \u1491 \u1497 \u1501 \u1488 \u1497 \u1499 \u1493 \u1514 \u1497 \u1497 \u1501 , \u1500 \u1488 \u1512 \u1511 \u1511 \u1500 \u1497 \u1511 \u1497 \u1501
\

\uc0\u1513 \u1497 \u1493 \u1493 \u1511 \u1491 \u1497 \u1490 \u1497 \u1496 \u1500 \u1497 \u1513 \u1502 \u1489 \u1497 \u1488 \u1499 \u1505 \u1507 .
\u1500 \u1488 \u1500 \u1497 \u1497 \u1511 \u1497 \u1501 .

\

\uc0\u1514 \u1508 \u1505 \u1497 \u1511 \u1493 \u1500 \u1513 \u1512 \u1493 \u1507 \u1514 \u1511 \u1510 \u1497 \u1489 \u1506 \u1500 "\u1495 \u1513 \u1497 \u1508 \u1492 ". \u1514 \u1514 \u1495 \u1497 \u1500 \u1493 \u1500 \u1489 \u1504 \u1493 \u1514 \u1488 \u1497 \u1502 \u1508 \u1512 \u1497 \u1492 .
\u1488 \u1504 \u1497 \u1513 \u1502 \u1506 \u1493 \u1503 \u1506 \u1502 \u1497 \u1512 , \u1493 \u1488 \u1504 \u1497 \u1499 \u1488 \u1503 \u1499 \u1491 \u1497 \u1500 \u1493 \u1493 \u1491 \u1488 \u1513 \u1492 \u1502 \u1514 \u1495 \u1512 \u1497 \u1501 \u1513 \u1500 \u1499 \u1501 \u1497 \u1513 \u1488 \u1512 \u1493 \u1502 \u1488 \u1495 \u1493 \u1512 .

\
\ \uc0\u1489 \u1493 \u1488 \u1504 \u1489 \u1491 \u1493 \u1511 \u1488 \u1501 \u1488 \u1504 \u1495 \u1504 \u1493 \u1502 \u1514 \u1488 \u1497 \u1502 \u1497 \u1501 \
\
\ \
\
\

One Stop Shop \uc0\u1488 \u1502 \u1497 \u1514 \u1497 . \u1489 \u1500 \u1497 \u1505 \u1497 \u1508 \u1493 \u1512 \u1497 \u1501 .

\
\
\

\ \uc0\u1504 \u1506 \u1497 \u1501 \u1502 \u1488 \u1493 \u1491 (\u1488 \u1493 \u1513 \u1500 \u1488 , \u1514 \u1500 \u1493 \u1497 \u1488 \u1501 \u1488 \u1514 \u1501 \u1492 \u1502 \u1514 \u1495 \u1512 \u1497 \u1501 \u1513 \u1500 \u1492 \u1500 \u1511 \u1493 \u1495 \u1493 \u1514 \u1513 \u1500 \u1497 ).
\ \uc0\u1513 \u1502 \u1497 \u1513 \u1502 \u1506 \u1493 \u1503 \u1506 \u1502 \u1497 \u1512 . \u1489 \u1506 \u1493 \u1500 \u1501 \u1502 \u1500 \u1488 \u1489 "\u1502 \u1493 \u1502 \u1495 \u1497 \u1501 " \u1513 \u1500 \u1502 \u1491 \u1493 \u1488 \u1514 \u1502 \u1493 \u1500 \u1489 \u1497 \u1493 \u1496 \u1497 \u1493 \u1489 , \u1488 \u1504 \u1497 \u1502 \u1489 \u1497 \u1488 \u1488 \u1505 \u1496 \u1512 \u1496 \u1490 \u1497 \u1492 , \u1489 \u1497 \u1510 \u1493 \u1506 \u1493 \u1504 \u1497 \u1514 \u1493 \u1495 \u1504 \u1514 \u1493 \u1504 \u1497 \u1501 \u1499 \u1497 \u1512 \u1493 \u1512 \u1490 \u1497 .\

\ \uc0\u1488 \u1504 \u1497 \u1500 \u1488 \u1502 \u1493 \u1499 \u1512 \u1500 \u1499 \u1501 \u1502 \u1493 \u1491 \u1506 \u1493 \u1514 , \u1488 \u1504 \u1497 \u1502 \u1493 \u1499 \u1512 \u1500 \u1499 \u1501 \u1513 \u1511 \u1496 \u1514 \u1506 \u1513 \u1497 \u1497 \u1514 \u1497 \u1493 \u1512 \u1493 \u1493 \u1495 \u1497 \u1501 .\
\ \uc0\u1488 \u1514 \u1501 \u1514 \u1514 \u1506 \u1505 \u1511 \u1493 \u1489 \u1500 \u1504 \u1492 \u1500 \u1488 \u1514 \u1492 \u1506 \u1505 \u1511 , \u1488 \u1504 \u1497 \u1488 \u1491 \u1488 \u1490 \u1513 \u1492 \u1500 \u1497 \u1491 \u1497 \u1501 \u1497 \u1494 \u1512 \u1502 \u1493 .\

\
\
\ \
\
\

\uc0\u1492 \u1488 \u1512 \u1505 \u1504 \u1500 \u1492 \u1502 \u1500 \u1488 \u1500 \u1510 \u1502 \u1497 \u1495 \u1492 \u1506 \u1505 \u1511 \u1497 \u1514

\

\uc0\u1499 \u1500 \u1502 \u1492 \u1513 \u1492 \u1506 \u1505 \u1511 \u1513 \u1500 \u1498 \u1510 \u1512 \u1497 \u1498 \u1499 \u1491 \u1497 \u1500 \u1508 \u1512 \u1493 \u1509 , \u1514 \u1495 \u1514 \u1511 \u1493 \u1512 \u1514 \u1490 \u1490 \u1488 \u1495 \u1514

\
\ \
\
\ \uc0\u55357 \u56960 \

\uc0\u1492 \u1502 \u1504 \u1493 \u1506 (PPC & Media)

\
    \
  • \uc0\u1513 \u1500 \u1497 \u1496 \u1492 \u1502 \u1500 \u1488 \u1492 \u1489 -Meta, Google, TikTok, YouTube
    • \
  • \uc0\u1508 \u1512 \u1505 \u1493 \u1501 \u1489 \u1512 \u1513 \u1514 \u1493 \u1514 \u1514 \u1493 \u1499 \u1503 (Outbrain/Taboola) \u1493 \u1504 \u1497 \u1497 \u1496 \u1497 \u1489
    • \
  • \uc0\u1488 \u1493 \u1508 \u1496 \u1497 \u1502 \u1497 \u1494 \u1510 \u1497 \u1492 \u1497 \u1493 \u1502 \u1497 \u1514 (\u1489 \u1488 \u1502 \u1514 , \u1500 \u1488 \u1512 \u1511 \u1489 \u1491 \u1497 \u1489 \u1493 \u1512 \u1497 \u1501 )
    • \
  • \uc0\u1496 \u1512 \u1490 \u1493 \u1496 \u1500 \u1497 \u1497 \u1494 \u1512 \u1500 \u1511 \u1492 \u1500 \u1513 \u1489 \u1488 \u1502 \u1514 \u1512 \u1493 \u1510 \u1492 \u1500 \u1511 \u1504 \u1493 \u1514
    • \
\
\ \
\ \uc0\u55358 \u56800 \

\uc0\u1492 \u1502 \u1493 \u1495 (Strategy)

\
    \
  • \uc0\u1489 \u1504 \u1497 \u1497 \u1514 \u1502 \u1513 \u1508 \u1498 \u1513 \u1497 \u1493 \u1493 \u1511 \u1497 (Funnel) \u1513 \u1500 \u1488 \u1502 \u1513 \u1488 \u1497 \u1512 \u1499 \u1505 \u1507 \u1506 \u1500 \u1492 \u1512 \u1510 \u1508 \u1492
    • \
  • \uc0\u1504 \u1497 \u1514 \u1493 \u1495 \u1513 \u1493 \u1511 \u1493 \u1502 \u1495 \u1511 \u1512 \u1502 \u1514 \u1495 \u1512 \u1497 \u1501 \u1502 \u1506 \u1502 \u1497 \u1511
    • \
  • \uc0\u1492 \u1490 \u1491 \u1512 \u1514 \u1497 \u1506 \u1491 \u1497 \u1501 \u1489 \u1512 \u1493 \u1512 \u1497 \u1501 : ROI, CPA, CPL
    • \
  • \uc0\u1489 \u1500 \u1497 \u1489 \u1493 \u1500 \u1513 \u1497 \u1496 - \u1512 \u1511 \u1502 \u1505 \u1508 \u1512 \u1497 \u1501 \u1513 \u1502 \u1491 \u1489 \u1512 \u1497 \u1501
    • \
\
\ \
\ \uc0\u55356 \u57256 \

\uc0\u1492 \u1508 \u1504 \u1497 \u1501 (Creative & Content)

\
    \
  • \uc0\u1493 \u1497 \u1491 \u1488 \u1493 , \u1490 \u1512 \u1508 \u1497 \u1511 \u1492 \u1493 \u1506 \u1512 \u1497 \u1499 \u1492 \u1489 \u1512 \u1502 \u1514 \u1508 \u1512 \u1502 \u1497 \u1493 \u1501
    • \
  • \uc0\u1499 \u1514 \u1497 \u1489 \u1492 \u1513 \u1497 \u1493 \u1493 \u1511 \u1497 \u1514 \u1513 \u1504 \u1493 \u1490 \u1506 \u1514 \u1489 \u1489 \u1496 \u1503 \u1492 \u1512 \u1499 \u1492 \u1513 \u1500 \u1492 \u1500 \u1511 \u1493 \u1495
    • \
  • \uc0\u1504 \u1497 \u1492 \u1493 \u1500 \u1505 \u1493 \u1513 \u1497 \u1488 \u1500 \u1502 \u1500 \u1488 \u1500 \u1492 \u1490 \u1491 \u1500 \u1514 \u1504 \u1493 \u1499 \u1495 \u1493 \u1514 \u1492 \u1502 \u1493 \u1514 \u1490
    • \
  • \uc0\u1499 \u1497 \u1502 \u1497 \u1513 \u1492 \u1493 \u1510 \u1512 \u1497 \u1498 \u1500 \u1490 \u1512 \u1493 \u1501 \u1500 \u1499 \u1501 \u1500 \u1492 \u1497 \u1512 \u1488 \u1493 \u1514 \u1496 \u1493 \u1489 ...
    • \
\
\
\
\ \
\
\

\uc0\u1488 \u1497 \u1498 \u1494 \u1492 \u1506 \u1493 \u1489 \u1491 ? (The Process)

\
\
\
\ 01\
\

\uc0\u1495 \u1493 \u1508 \u1512 \u1497 \u1501

\

\uc0\u1502 \u1495 \u1511 \u1512 \u1506 \u1493 \u1502 \u1511 \u1506 \u1500 \u1492 \u1506 \u1505 \u1511 \u1493 \u1492 \u1511 \u1492 \u1500 . \u1502 \u1489 \u1497 \u1504 \u1497 \u1501 \u1502 \u1497 \u1492 \u1500 \u1511 \u1493 \u1495 \u1493 \u1488 \u1497 \u1508 \u1492 \u1492 \u1493 \u1488 \u1502 \u1505 \u1514 \u1493 \u1489 \u1489 .

\
\
\
\ 02\
\

\uc0\u1489 \u1493 \u1504 \u1497 \u1501

\

\uc0\u1488 \u1505 \u1496 \u1512 \u1496 \u1490 \u1497 \u1492 , \u1511 \u1512 \u1497 \u1488 \u1497 \u1497 \u1496 \u1497 \u1489 \u1493 \u1502 \u1505 \u1512 \u1497 \u1501 . \u1502 \u1499 \u1497 \u1504 \u1497 \u1501 \u1488 \u1514 \u1492 \u1511 \u1512 \u1511 \u1506 \u1500 \u1511 \u1500 \u1497 \u1496 \u1492 \u1513 \u1500 \u1500 \u1497 \u1491 \u1497 \u1501 .

\
\
\
\ 03\
\

\uc0\u1502 \u1508 \u1510 \u1497 \u1510 \u1497 \u1501

\

\uc0\u1492 \u1512 \u1510 \u1514 \u1511 \u1502 \u1508 \u1497 \u1497 \u1504 \u1497 \u1501 \u1489 \u1499 \u1500 \u1492 \u1499 \u1493 \u1495 \u1489 \u1508 \u1500 \u1496 \u1508 \u1493 \u1512 \u1502 \u1493 \u1514 \u1492 \u1512 \u1500 \u1493 \u1493 \u1504 \u1496 \u1497 \u1493 \u1514 .

\
\
\
\ 04\
\

\uc0\u1505 \u1493 \u1508 \u1512 \u1497 \u1501

\

\uc0\u1488 \u1493 \u1508 \u1496 \u1497 \u1502 \u1497 \u1494 \u1510 \u1497 \u1492 \u1493 \u1491 \u1497 \u1493 \u1493 \u1495 \u1514 \u1493 \u1510 \u1488 \u1493 \u1514 \u1489 \u1494 \u1502 \u1503 \u1488 \u1502 \u1514 . \u1513 \u1497 \u1508 \u1493 \u1512 \u1502 \u1514 \u1502 \u1497 \u1491 \u1513 \u1500 \u1492 -ROI.

\
\
\
\
\ \
\
\

\uc0\u1502 \u1493 \u1499 \u1504 \u1497 \u1501 \u1500 \u1506 \u1500 \u1493 \u1514 \u1513 \u1500 \u1489 ?

\

\ \uc0\u1488 \u1504 \u1497 \u1506 \u1493 \u1489 \u1491 \u1512 \u1511 \u1506 \u1501 \u1506 \u1505 \u1511 \u1497 \u1501 \u1513 \u1512 \u1506 \u1489 \u1497 \u1501 \u1500 \u1492 \u1510 \u1500 \u1495 \u1492 \u1493 \u1502 \u1489 \u1497 \u1504 \u1497 \u1501 \u1513 \u1513 \u1497 \u1493 \u1493 \u1511 \u1494 \u1493 \u1492 \u1513 \u1511 \u1506 \u1492 .
\ \uc0\u1488 \u1501 \u1488 \u1514 \u1501 \u1502 \u1495 \u1508 \u1513 \u1497 \u1501 "\u1494 \u1493 \u1500 ", \u1488 \u1504 \u1497 \u1500 \u1488 \u1492 \u1499 \u1514 \u1493 \u1489 \u1514 .
\ \uc0\u1488 \u1501 \u1488 \u1514 \u1501 \u1502 \u1495 \u1508 \u1513 \u1497 \u1501 \u1514 \u1493 \u1510 \u1488 \u1493 \u1514 \'96 \u1514 \u1513 \u1488 \u1497 \u1512 \u1493 \u1508 \u1512 \u1496 \u1497 \u1501 .\

\ \
\
\ \
\
\ \
\
\ \
\
\ \
\
\ \
\ \
\
\
\ \ \ \ \ \ }